Just a few months back, working from home and hiring someone without a face-to-face meeting were issues that were always up for serious discussion in any office; but not today. The pandemic has driven organizations to transform, adapt, change, and become flexible – key requisites of a good employer branding strategy in the post-COVID-19 times. … Read More Employer Branding post-COVID-19 in 2020 – Time to Reset
Your company might be organizing team-building activities in or outside of the office. Every organization does. But are those activities helping build stronger teams? Or do those activities only end up generating energy and fun? Let’s find out what the real purpose of team building activities must be. “Most corporate team-building is a waste of… Read More Are your company’s team-building exercises wasting your money and everyone’s time?
Managing a multi-generational workforce Millennials, Gen Xers, Baby boomers, silent generation and Gen Z – today, five generations try to coexist at workplaces. For organizations, this scenario is both an opportunity and a challenge. Opportunity: to drive innovation by utilizing the knowledge, expertise, and wisdom of each of these generations. Challenge: bringing together diverse employees to co-work,… Read More Managing a multi-generational workforce
Have you watched GE’s employer branding ad? The idea behind the ad was to send a dual message: From an employer brand standpoint, the ad aims to position GE as a company where young techies do meaningful work. From the customer perspective, GE wants to let the customers know that they only recruit professionals that… Read More Tips to Make Employees Your Brand Ambassadors
A number of studies point to the impact of employee engagement on productivity and profitability of companies. According to Gallup News (2013), globally, only 13% employees are engaged at work. A recent Gallup study (2016) suggests that employee engagement has hardly budged over the years. So, what exactly is employee engagement and how can it… Read More How To Measure Employee Engagement